What is Yoast SEO, How to Adjust Its Settings?
WordPress is probably the best platform when it comes to SEO. If you are using WordPress infrastructure for your website, you know that every WordPress site needs an SEO plugin. In such a situation, getting help from a third-party SEO plugin is the best thing that can happen to you.
When it comes to SEO plugins , Yoast SEO is one of the most popular SEO plugins . This plugin is built with many sophisticated features to give you precise control over your site’s SEO.
Before moving on to what is Yoast SEO and how to set it up, do you need a seo plugin , let’s look for the answer to this question.
Do You Need an SEO Plugin?
Successful WordPress search engine optimization requires much more than adding relevant keywords to your site’s content. Search engine crawlers examine keywords and other features that can move every part of your site to the top of a search result page. The meta description, title tag, URLs, site structure, and many other elements are also indexed according to a search engine’s current algorithm to determine a site’s relevance and quality. Managing all these items manually can be time consuming and ineffective, and most plugins are limited in the features they optimize for.
Some sites, such as a personal blog, don’t really need high search visibility; but if your business or professional site needs traffic, it’s important to make it as accessible as possible. It is possible to optimize a site without the help of plugins. WordPress users with significant development experience can work with a site’s core code to improve its SEO features, but plugins like Yoast can optimize your WordPress site at both the global and content-specific levels to make it as search-friendly as possible. For these reasons, Yoast is one of the best WordPress plugins for blogs and small business owners .
What is Yoast SEO?
Yoast SEO is a free WordPress plugin created by Joost De Valk that helps you optimize your website for search engines without writing a single code .
With over 5+ million installs, the plugin manages your site’s metadata, XML Sitemap, and everything from doing redirects.
Its built-in features make Yoast SEO simple and easy for everyone.
The plugin not only helps you optimize your site for search engines like Google, but also helps you improve your site’s content quality.
Yoast SEO is a complete SEO solution. Without this plugin, you will need to install more than a dozen plugins if you want to fully optimize your site for search engines.
What are the Most Important Features of Yoast SEO Plugin?
We have listed the most important features of the Yoast SEO plugin for you below:
1. Post and Page Optimization
Yoast makes it easy to write title and description tags inside WordPress pages and posts.
While more and more WordPress themes allow you to write titles and meta descriptions in your post and page editor, the nice thing about Yoast is that you can keep all the meta information of your page intact, even if you decide to change your theme.
Yoast shows the SEO issues it finds inside your WordPress dashboard. You won’t get a report if it doesn’t find any SEO issues, but if Yoast encounters any issues, it will give you a report.
3. Social Cards
Preparing cards for social media can be difficult for you. After all, every social platform has its own character limit and image size. But Yoast allows you to easily create social cards inside your WordPress editor.
4. Content Optimization
This feature is divided into several different sections:
Readability: This allows for the reading level of your content and provides some tips on how to improve your writing.
Focus Keyword: Here you give Yoast a “Focus Keyword” and it helps you to optimize your post for that term.
5. Webmaster Tools
You can use this feature to confirm your Google Search Console account.
This is where you can add the “noindex” tag to pages and posts, create canonical tags and even change your robots.txt settings.
7. Internal Link
This is a Yoast premium feature designed to make internal linking a little easier.
You can create sitemaps with Yoast. Although there are many standalone plugins on the market that can generate an XML sitemap for you, you don’t need to use a different plugin as Yoast does its job well.
It lets you create rules for WordPress category pages, tags, and more.
10. RSS Feed
Settings for your blog’s RSS feed.
This is where you can bulk import or export your SEO information and make bulk edits to your site’s pages all at once.
How to Make Yoast SEO Settings?
If you want to install Yoast SEO on your WordPress site, it will take no more than a minute, it is a very easy process.
First, log in to the control panel of your WordPress site.
Now, go to “ Plugins ” > “ Add New ”:
Use the search box to search for “Yoast SEO” :
Click the “Install Now” button in the first result to start the installation process .
After the plugin is installed, click the “Activate” button to activate the plugin.
You have installed the Yoast SEO plugin on your WordPress site. A new listing for SEO will appear in the left sidebar menu of your admin dashboard. From here, you can customize Yoast SEO settings and set up the automatic functions you want Yoast to perform.
Yoast provides a lengthy setup wizard that guides you through every step of setting up and customizing SEO settings. If you are replacing other SEO plugins with Yoast, select “Import” to import their settings into Yoast . You can then disable or delete these other add-ons.
While installing the plugin, you can do the following, among many other features:
- Connecting your Search Console via the Webmaster tools tab.
- Creating SEO title and meta descriptions under the SEO section.
- Generating XML sitemaps.
- Using the social tab to customize every social platform like Facebook, Twitter, Pinterest and Instagram.
Whether you’re running a small business site or running a large company, Yoast SEO provides the necessary tools to optimize any self-hosted WordPress site for maximum searchability. With options to edit and manage features ranging from URLs and links to your site’s existing content and archives, the Yoast SEO WordPress plugin makes SEO easy for your WordPress site even if you don’t know anything about the code.
It’s always important to follow SEO best practices. So remember to set up Google Analytics and copy content won’t give you anything.
What are Yoast Premium Features?
While the free version of Yoast includes a long list of essential SEO functions for any WordPress site, you can use other features with its premium plan. Yoast News SEO can optimize a site to increase its chances of appearing in Google News feeds and Yoast Video SEO provides tools to optimize video content. You can also take advantage of Yoast Local SEO, which positions a site for geographically relevant searches . Yoast SEO Premium also includes additional tools for webmasters, technical support, and numerous tutorials for using Yoast.
If you are someone who is reading this article and has used Yoast SEO plugin before , let us know in the comments section the benefits this plugin gives you. Don’t forget to share your experiences and suggestions with us to improve our content.