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What Is WooCommerce? What Does It Do?

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Looking for a way to earn money by selling products on your blog?

Whether you’re selling digital or physical products, WooCommerce can turn your WordPress blog into an online store. Learn about the features of WooCommerce and how you can start your own online store in our WooCommerce review.


Why Start an Online Store?

If you are looking for a way to monetize your WordPress site, selling your own products is one of the best options.

When selling your own products, you are in total control.  Unlike  affiliate marketing , you can set your own prices. Also,   unlike  ads , you don’t need to have a large amount of site traffic to make money. As long as you have a loyal audience and sell products that are highly targeted for that audience, you can make money.

Selling digital products, in particular, is a great way to earn. Although it takes time to create your products, once created, your income can be passively earned with very little effort.

Why is WooCommerce the Best E-commerce Plugin?

WooCommerce is a popular free plugin that can turn any WordPress site into an online store. It makes it easy to sell digital or physical products and gives you full control over every aspect of your store.

Almost a third of all online stores are powered by WooCommerce. Due to its huge popularity, it is easy to find community support and complementary tools and plugins. WooCommerce integration is supported by many other plugins, WordPress themes, and various tools for your online business.

Its popularity makes it an excellent choice for your online store.

What Can You Do With WooCommerce?

WooCommerc e has many built-in features to help you manage your online store:

  • Shipping  : You can configure your store to offer flat-rate or free shipping, or even have it automatically calculate shipping based on the buyer’s location. You can also limit mailing addresses by country.
  • Payment processing  : The free WooCommerce plugin supports payments via Paypal, major credit card, bank transfer or cash on delivery. You can also download extensions to add more payment processing options. (More on WooCommerce extensions below.)
  • Inventory management  : Track how many items are in stock, block orders for out-of-stock items, and alert when stocks are low.
  • Coupons  : Generate coupon codes for free shipping or apply percentage or flat discounts on specific items or the customer’s total purchase, set expiry dates, and limit coupons based on total spend or other requirements.
  • Reporting  : From your dashboard, you can view detailed reports on gross and net sales, sales by product or category, refunds, coupons, new customer signups, low inventory, and more.

Get Advanced Features with WooCommerce Plugins

There are also a number of WooCommerce add-on plugins called extensions that can add more advanced features to your online store.

Official, premium extensions developed and supported by the same team behind WooCommerce:

  • WooCommerce Subscriptions  : Make payments regularly and automatically charge your customers regularly.
  • WooCommerce Membership  : Creates a site membership system integrated with your existing products.
  • WooCommerce Reservations  :  You can sell  products and services based on time or date   . Allow customers to book specific days or times. Works great for appointments, services or rentals.
  • Dynamic Pricing  : Includes advanced pricing and discount options. You can create four different types of bulk discounts and price adjustments.
  • Table Charge Shipping  : Weight, number of items, etc.
  • Product CSV Import Package  :   Import and export products and settings with CSV files.

Since the main WooCommerce plugin is free and open source, there are also third party WooCommerce plugins. Many are free.

Popular third-party extensions allow you to create packing slips, affiliate programs,  image galleries , featured products, and more.

How to Set Up a Store with WooCommerce

After installing and activating the plugin, you   can go  to WooCommerce » Settings to configure your options  .

Under the  General  options tab, you can configure options such as allow shipping locations, currency, tax, etc.

Make sure to click the tabs to set up the store as you like.

Under the Products » Downloads  tabs  ,  you can configure options for your digital products.

You can configure the payment and coupon options  under the  Payment  tab  .

Under the Accounts  tab  ,  you can select options for your customers to set up and configure their own accounts.

 Under  Emails , you can customize notifications from your WooCommerce store.

Adding Your Products

To add your products,  go  to  Products » Add Product .

This looks like creating a new post or page with a title and space for your product description.

Go   to the Product Data section  ; You can set price, inventory, shipping, and other attributes.

You can also add categories, tags and a custom image.

Documentation and Support

WooCommerce has extensive documentation on its official website, including tutorials and troubleshooting guides for the most common issues.

You can also sign up for free to receive customer-only benefits, including support from the helpdesk.

The WooCommerce community is very active, and you can also find community support on the forums and on the web.

If you want to turn your existing WordPress blog into an online store, WooCommerce makes it easy.

The WooCommerce plugin is free and easy to use, and it also offers a large community full of extensions and resources if you need help.

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