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What is SEO?

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SEO: It got its name as an abbreviation of the initials of Search Engine Optimization. They are technical regulations that allow search engines to crawl and index web pages more easily.

In addition, search engines provide listing by sorting the desired words using algorithmic and mathematical structure while listing the search results. Web Masters are required to create web pages by paying attention to the SEO Search Engine Optimization detail while designing the site.

Due to the increase in the economic power of the internet world, site owners enter into a race to take place in the Internet Eco system by having SEO Search Engine Optimization done in order to rank higher in searched words.

Expressing one of the most important pillars of online marketing today, SEO, that is, search engine optimization, refers to one of the most effective and permanent ways to reach the target audience.

How can it be reached?

There are millions of searches on Google all the time. The words typed during these searches are like road signs used to reach your potential customers.

It is important to do SEO work on your site by focusing on the right keyword. If the SEO work is performed on the wrong keyword, this will ensure that the desired results are not obtained. Since search engine optimization refers to a long-term work, companies need to work with the right agencies.

Thus, they will not lose time and customers, and they will not lose money at the same time. It is a fact that there are many SEO experts working personally today. However, these people cannot give the desired results to their customers, and they disappear when any harmful situation occurs.

SEO Search Engine Optimization is generally done with two different processes.

1. On Page SEO:

It means on-site SEO work. In other words, it is the work done within the Site by using methods such as coding, link building, image, appropriate title, original content, site speed, etc.

2. Off Page SEO:

It stands for Off-Page SEO. Links taken from external sources to your site, recycles that are shared on social media, links from site promotion articles made in different forums, etc. Promotions made outside the site, such as sharing activities.

SEO History (Excerpt):

This concept was first introduced by Rohit Bhargava in 2006. In his 2006 article[1], Rohit talked about social media optimization and published a list of 5 items. This article has been heavily discussed and noted by digital marketers. Later, this list was expanded by various people and a list of 16 items was formed.

4 years after the publication of his first article, Rohit revised and changed the 5-item list he published. On the right is Rohit’s 5-item list:
The meaning of the word in the list image,

  • Mashup: These are the websites that serve by taking raw data from one or more sources by API and similar services and transforming the data into a new form. For example, the website created by taking the exchange rates from the central bank site in XML format and presenting them in a new design is a mashup.
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