5 Best WordPress Push Notification Plugins 2022
An increasing number of businesses want to start using e-commerce as a channel to sell their products and services; but for many small businesses it is too expensive to hire a developer or programmer.
Fortunately there are plenty of ready-built WordPress ecommerce solutions available, so things have become much easier! In fact, nowadays you can find an ecommerce solution that fits your website perfectly within just a few clicks.
Nowadays, most of the popular WordPress themes offer extensions with special features that allow you to easily install the necessary functions or set up an online shop according to your preferences.
In this article, we’ll look at what exactly triggers notifications and whether they can be used to increase the number of visitors to your site. We will also share the best WordPress push notification plugins and what to look for when making a choice.
What are WordPress Push Notification Plugins?
A push notification is a message sent to your followers to inform them of a new development on your website. When a new visitor comes to your site, a pop-up will ask them if they are happy to receive notifications in the future. Every time you post new content or advertise an event or product, they’ll get a notification about them if they agree.
When a push notification is sent from your site, a message will appear on the desktop or mobile devices of your participating audience. This message is displayed even if it is not currently accessing your site. If they choose to click on the notification, they will go to the content promoted in the message.
Push Notifications Pros and Cons
There are obvious advantages to using push notifications, but there can also be some serious cons if not used properly.
Pros of using Push Notifications
Push notifications drive traffic to your site by encouraging visitors to return. It indicates that they are already interested in the content and products on your site because people choose to buy them. This is exactly the type of visitor you want to return to your site, and so it should help convert your site’s goals, whether it’s building an enthusiast community or generating sales.
Cons of using Push Notifications
There are two main problems with push notifications. The first is that people must first choose to accept notifications. That’s why it’s worth encouraging push notifications on your site, just as you would encourage your site to sign up for a monthly newsletter. The best WordPress push notification plugins allow you to customize the opt-in form, which helps you increase engagement.
Second, and probably more importantly, the number of push notifications you send can make the difference between gaining returning visitors and losing followers. If you send too many notifications, you can frustrate your audience with a constant barrage of messages. Too few and they may forget your site and find a new favourite. A plugin that provides analytics is helpful so you can see how many push notifications work best with your audience.
Should You Use Push Notifications Instead of Email Campaign?
The short answer to that is definitely not! Push notifications are drastically different from email marketing and should be used alongside , not instead of, your email campaigns.
Push notifications are a short blurb of text that takes up little of the recipient’s time. They are reminders of your audience about your great content or a quick promotion of a new blog post. On the other hand, a successful email campaign can entice the reader by generating a report that a push notification cannot match.
The other major difference between the two is that viewers cannot choose not to turn on push notifications. They appear instantly on people’s screens. Push notifications are a message that cannot be missed. This is the opposite of email, which can only succeed when opened. You may be sending the most interesting and relevant content to your emails, but if your audience chooses not to open them, you can easily lose returning visitors.
Push notifications should be seen as a way to remind your viewers of your site and encourage them to return. This way, you should appeal to a wider audience, increase returning visitors, and grow your following.
What to Look for in the Push Notification Plugin?
When choosing a plugin to add push notifications to WordPress, there are several important factors to consider:
- Which devices are push notifications sent to?
- Can you customize forms and notification?
- How many push notifications does it send?
- What control do you have over your messages?
- Does it provide analytics?
With these questions in mind, let’s take a look at the best WordPress push notification plugins.
SendPulse is a free push notification plugin for WordPress. This useful plugin allows you to send instant notifications (push notifications) to your subscribers. Let your readers know when a new blog is posted if an item in your store is up for sale or starting a live chat. SendPulse is a great option to increase engagement and keep visitors coming back.
Highlights include cross-browser compatibility, offline notifications, customizable sections, personalized messaging, A/B separation testing for WordPress, bulk messages, and more. SendPulse has also improved real-time statistics features. This way, you can see which of your push notifications are converting based on various factors. Plus SendPulse is completely free. This includes up to 2500 subscribers and 15,000 messages per month. You need to upgrade for more subscribers or unlimited email.
Smart Notifications is an all-in-one push notification, newsletter, Facebook Messenger, and subscriber analytics plugin. This makes it easier than ever to communicate with your audience. Use Smart Notifications for anything related to subscribers and audience (including but not limited to): message notifications, upcoming events, BuddyPress social interactions, bbPress threads, PeepSo activity, WooCommerce sales or orders, and more.
While many plugins offer just one way to communicate with your audience, Smart Notifications make it easy to coordinate your marketing efforts. Easily sync a newsletter, push notifications and Facebook Messenger alert. In this way, you can reach many more subscribers than if you used a single channel. This plugin is also compatible with WordPress multisite, WPML translations, RTL ready and includes emoji support.
OneSignal is a free WordPress plugin that can provide unlimited desktop push notifications. It currently supports Chrome, Firefox and Safari browsers. This popular feature-rich plugin enables customization options and scheduling and viewing location settings. It also allows you to A/B test your messages to see which one has a better conversion rate.
Along with automatic push notifications every time you publish a new post, you can send reminders to users who haven’t visited your site for a while. Messages may be scheduled for future delivery based on previous times or time zone visiting your site.
Push notifications for WordPress (Lite) created by Delite Studio send push notifications to iOS, Android and Fire OS devices. When you publish a new post, these notifications are sent in real time directly from your site. This fairly simple WordPress plugin is a great free option for small personal blogs or those just starting out in the world of push notifications. Please note – these messages are capped at 1000 per platform per notification.
The premium version of Push Notifications for WordPress from Delite offers unlimited notifications and also supports Safari, Chrome and Firefox browser notifications. It provides in-depth analytics so you can see how your site is performing and which notifications are converting users into return visitors.
Another impressive feature is that users can choose which news categories they want to hear and the notifications they receive. This can help prevent users from getting sick of excessive notifications and reduce your risk of losing subscribers.
iZooto is a premium free and fee service that supports desktop, IOS and android, Firefox, Safari and Chrome. Quick and easy to install, push notifications can be sent within minutes of installing the plugin. Each time messages are broadcast, they can be sent to selected groups or one-on-one.
Notifications can also be sent accompanied by the title of an article, a custom title, or an image. These features let you control what each follower sees and allow you to customize their experience. In this way, every subscriber receives relevant and engaging messages.
This is a notification center for each subscriber that allows them to view the latest notifications and site content available. Visitors can also share notifications on social media and check the number and number of messages they receive. Giving audience autonomy via push notifications can help increase website and social media engagement while also encouraging return visitors.
As a result
Looking at the best WordPress push notification plugins, the right option will depend on your website needs. While it might be wise to start with one of the free plugins if you’re trying out push notifications for the first time, they all have valuable and exciting features. A larger business with a large following will probably want to choose one of the premium options from the get-go. These options often offer more features and flexibility, as well as one-on-one support.
Whichever plugin you choose, keep a close eye on push notifications and track conversions. Make sure notifications make a positive difference and most importantly don’t lose followers.