13 Best WordPress Analytics Plugins (2022)
Looking for the best way to get information and data about your website’s performance?
To run a successful online business website, you need an analytics solution that helps you collect website data and provide actionable insights. This takes the guesswork out and you can start making data-driven decisions to grow your business.
You may already know that Google Analytics is the most popular website tracking solution, but there are many other products that take a different approach to website tracking.
In this article, we will compare some of the best analytics solutions for your WordPress website.
Best Analytics Plugins for WordPress
MonsterInsights is the #1 Google Analytics plugin for WordPress. It simplifies the process of connecting Google Analytics to WordPress and makes it as easy as a few clicks!
Once enabled, MonsterInsights has a setup wizard that will allow you to configure your settings step-by-step.
It then collects your website data and turns it into easy-to-understand reports. You will get all the important information and statistics you need from your WordPress dashboard.
With MonsterInsights, you can enable different monitoring features with just a few clicks without having to touch a single line of code. At a glance, you can review your site’s performance in segmented reports to see data on e-commerce , contact forms, blog content, real-time users, custom dimensions, and more.
The plugin lets you do more than just monitor data. There are built-in tools to test site speed, view popular posts, monitor affiliate links, analyze your headlines, and much more.
In addition, MonsterInsights has a friendly support team and lots of documentation and tutorials to help you maximize the value you get from your stats.
- Universal website tracking across devices and campaigns
- Advanced eCommerce and scrolling depth monitoring
- Real-time user statistics
- Custom dimensions to track authors, categories, tags, searches and more
- Integration with popular plugins and services, including MemberPress, Yoast, and WPForms
- Weekly email summaries and PDF downloads
- GDPR and EU compliant
- Google Optimize Plugin for A/B testing
ExactMetrics , formerly known as Google Analytics Dashboard for WP , is another popular Google Analytics plugin for WordPress. Similar to MonsterInsights, it allows you to see your website data directly inside your WordPress dashboard.
You can track data for each page, post, and product to find out what’s popular and what isn’t.
Along with real-time statistics and beautiful reports, this Google Analytics plugin includes affiliate link tracking, demographics reports, file tracking, activity tracking, advanced link attribution, and more.
The plugin recently announced support for Google Analytics 4! It also uses Google Optimize so you can run split tests and adjust the rate and sampling rate as you go.
ExactMetrics also offers one-click tracking integration with popular WordPress plugins and services like WPForms, WooCommerce, and MemberPress.
- Real-time statistics
- Accurate data and tracking
- Contextual information and tips
- Weekly summaries and email reports
- Integration with marketing tools and extensions
- Supports custom size and utm tracking IDs
- Ecommerce reports to see conversion rate, average order value and more
Without a doubt, Google Analytics is the most popular website analytics solution available. Creating a Google Analytics account is completely free and you can use a single account to monitor multiple websites.
Google Analytics will show you the number of visitors to your website, where they come from, how long they stay on your website, and more. You can also monitor connections, monitor user interaction, and perform A/B testing.
When you sign up for Google Analytics, you’ll also want to create a Google Search Console account to track more metrics of your site’s performance in the Google search engine.
As you gathered, a Google Analytics account is required if you want to use a number of plugins on this list. Google Analytics can be difficult to understand, especially for beginners.
The initial data you get beforehand may be sufficient for small businesses just starting out. But as you grow, you will need extensive data to gain valuable insights. That’s why we recommend connecting Google Analytics with a plugin like MonsterInsights to get easy-to-understand reports .
Also, you need to follow a technical process to edit your site’s title with Google Analytics and sign in to a separate account to access your data. However, by connecting Google Analytics with MonsterInsights, you can see all your data directly from your WordPress dashboard without switching between 2 different accounts.
- Track multiple sites with a single account
- Comprehensive website data
- Real-time statistics
- Customized and shareable reports
- Advanced filters to display landing page, posts, devices, custom sizes and more
Heap is a Google Analytics alternative that allows you to automatically track every event on your website or mobile app. For example, on the Web, Heap tracks clicks, form submissions, and more without any work on your part. On mobile, Heap tracks every tap, swipe, tap and any other gesture-generated event without any configuration.
The main difference between Heap and Google Analytics is that Heap focuses on automatic event tracking whereas Google Analytics can only automatically track page views. Heap facilitates individual user tracking, even across separate devices and cookies.
With Heap’s Event Visualizer, you can easily set up funnels or perform segmentation analysis in seconds without knowing any code.
If you want to monitor your website or iOS app that requires funnels or segmentation analysis, Heap will make your job quick and easy.
- Track user activity
- Gain highly targeted insights
- 100+ integrations
- Account-based analytics
- Report alerts and notifications
Jetpack’s WordPress.com Statistics is a free WordPress Analytics plugin that provides quick statistics about your website traffic at a glance in your WordPress dashboard. It’s not as comprehensive as Google Analytics, but it gives a basic overview of your traffic counts in your WordPress dashboard.
WordPress.com Statistics comes with the Jetpack plugin as a module. To track your traffic with Jetpack Stats, you need to install Jetpack , enable the Stats module and connect your website to WordPress.com.
If you are not already using other Jetpack functions on your site, this may not be the right solution.
- Quick statistics at a glance
- Clear and easy interface
- Integrate with other analytics plugins and services
Formerly known as Piwik, Matomo is a leading open source Google Analytics alternative that allows you to easily track user interaction on your website. It comes with all the features you can think of, including events, goals, e-commerce, WordPress signed-in users, heatmaps, a/b testing, and much more.
Just like WordPress, Matomo comes with both self-hosted and cloud-hosted versions.
With the self-hosted Matomo, you can track user interactions on your site by uploading it to your server. If you need seamless website monitoring, you may want to skip the technical steps and use the cloud-hosted version of Matomo to quickly enable website monitoring.
- 100% data ownership
- Open source transparent platform
- Analyzes of full data, not samples
- Customizable analytics tool to meet your needs
- Import Google Analytics data
- Advanced and actionable insights
Parse.ly is an analytics platform with an easy-to-use interface that provides you with clear audience insights. It is useful for both beginners and advanced users.
Parse.ly offers 3 products: content dashboard, API and data pipeline, which can be purchased individually or as a bundle.
With its streamlined content dashboard, Parse.ly provides a clear picture of your website visitors in real time. You can easily discover past trends and make data-driven decisions to increase your income.
With its content-backed APIs, you can create great user experiences based on your audience analytics. By using powerful recommendation engines, you can double your page views and increase time on site.
Data pipelines allow you to unlock 100% of your data in a data format that is easy to query and migrate.
- 30 unique attention metrics
- 13 months of historical data
- Subscriber tracking and segmentation
- Product tracking and conversion report
- Personalized insights
Mixpanel tells you how users interact with your products through your website or mobile apps. It tells you who your users are and measures the actions people take on your products, helping you make data-driven decisions quickly and easily.
The downside of MixPanel is that it’s not that easy to set up compared to MonsterInsights or Jetpack Stats.
- Unlimited data history
- Create custom funnels to analyze conversions
- Retention and impact report
- Basic reports and flows
Adobe Analytics is an advanced analytics tool for enterprise-grade websites from Adobe Systems. It allows you to understand your customers and how they interact with your brand through visualizations, cross-channel marketing capabilities, and advanced analytics.
It also allows you to identify your most valuable customer segments and better serve your customers through customer intelligence.
It also lets you measure user engagement in your mobile apps to deliver better digital experiences across all devices.
- Real-time information
- AI and machine learning technology
- Predictive analytics
- Customer insights
- Supports AMP tracking (accelerated mobile pages)
10. Clicky Analytics
Clicky Analytics is a popular Google Analytics alternative where over 1 million websites depend on real-time statistics. In fact, every single report in Clicky is the most up-to-date real-time.
With Clicky you can track detailed data such as individual visitors and their actions, average time on site, average actions, bounce rate, campaigns and much more.
One of Clicky’s most interesting features is its ability to spy on users on your site in real time on a map. So instead of just reading reports, you can see what your site visitors are doing while doing it.
- Real-time data up to the minute
- Heatmaps and visitor transaction data
- Bot and spam blocker
- Uptime monitoring
- Goal and campaign tracking
Crazy Egg is a website analytics solution that lets you see what works and what doesn’t on your website to make your website better. This analytics tool helps you understand how visitors interact with your site using a technology called heatmap.
Crazy Egg provides visual reports and individual session logs so you can know where your customers are coming from, where they’re going on your site, and where they’re stuck, so you can make design changes for improvement.
Another standout feature is A/B testing. With Crazy Egg A/B testing, you can make sure you choose the right colors, content placement, copy and images for further conversions. Also, if you need to make changes, you can do so easily with Crazy Egg’s editor.
- Visual heatmaps and panning maps
- Click reports
- User session logs
- A/B testing tool
- Marketing integrations with popular tools
Statcounter makes website analytics easy and is trusted by over 2 million websites. With the Statcounter plugin, you can connect your website to Statcounter’s cloud-based website statistics counter service. The service provides you with basic website statistics such as page views, sessions, visitors, first-time visitors and more.
Statcounter also offers other great features, such as the ability to add descriptive information about your visitors to help you better track them, and visitor alerts that notify you when a visitor returns to your site.
However, this website analytics solution lacks some advanced features that other solutions on this list have, such as affiliate link tracking, activity tracking, and more.
- See key metrics of site performance
- Monitor paid traffic and detect click fraud
- View visitor activity stream
- Track returning visitors
- Receive visitor alerts via email or mobile app
Woopra is a WordPress analytics solution for product, marketing, sales and support teams to track the end-to-end customer journey.
This web analytics service and WordPress plugin focuses on tracking users on an individual level by providing data for customer journeys, customer trends, retention, segmentation and more. With Woopra, you can also take real-time action based on user behavior with built-in triggers.
Woopra gives you access to the basic features for free, but you’ll want to upgrade to a pro plan to get the data you need. The premium version is incredibly expensive compared to other plugins like MonsterInsights that offer you all the features you need at a fraction of the cost.
- Monitor and consolidate data across teams
- Analyze customer journey and trends
- Monitor user behavior with built-in triggers
- Sync existing user data
- Individual level analysis
Which is the Best Google Analytics Plugin for WordPress?
The answer to which one is the best WordPress analytics plugin really depends on your needs.
When it comes to website tracking, each solution takes a different approach. Before you start choosing a product, it’s worth taking some time to understand which analytics solution is best suited for your needs.
For most websites , Google Analytics combined with MonsterInsights is the perfect solution because it offers event tracking, e-commerce tracking, affiliate link tracking, form tracking, and more.
Compared to other WordPress analytics plugins, including WordPress.com Statistics, MonsterInsights is ahead of the curve in every way. It is much more comprehensive and gives you beautiful reports in your WordPress dashboard, so you can see your most important stats at a glance.
In summary, MonsterInsights is the best solution for you if you want to:
- Get important analytics stats from your WordPress dashboard.
- Unlock more possibilities of Google Analytics such as e-commerce tracking without complicated setup procedures.
- Unlock advanced user tracking but have a limited budget.
On the other hand, if you want an analytics solution for your website and mobile apps that allows you to automatically monitor onsite events without any third-party plugins, then Heap may be the right solution for you.
We hope this article helped you find the best WordPress plugins to monitor your website analysis and performance. And if you’re interested in increasing your site’s performance exponentially, you’ll definitely want to see these resources:
These posts will provide you with tutorials and tools to improve your website and get it to the top of search engine results.