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11 Best Paid WordPress Themes | Avada | Publisher | Divi

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One downside to WordPress is that there are too many high-quality paid (premium) themes to choose from. There are literally thousands of them, covering every industry and every field.
We are currently using our extensive experience of WordPress themes and our collective knowledge of the market to blend what we think is the best of the bunch.All this for quick access to some of the best WordPress themes on the market right now!By the end of this page, you will have seen the best paid WordPress theme money can buy and you will have a good idea why premium themes are worth investing your time and money in.

Why Choose Premium WordPress Themes?

There are many reasons why premium WordPress themes are worth the investment, but the following are probably the most important.

These reasons:

  1. Quality
  2. Functionality
  3. Customize
  4. Sensitive
  5. Security
  6. Regular updates
  7. Support
  8. SEO Compliance
  9. Comprehensive documentation
  10. Inner peace


We are not against free themes. It’s free and we rate a lot of free themes highly. However, the business model many developers use supports premium themes. The better they are, the more they sell.

This means that developers spend much more time and effort on each element of a premium theme. The result is a higher quality product.


When we develop new theme features, we put them in our premium themes first. Paying customers will always be taken care of and always come first when it comes to functionality and new features.

It’s a trickle down effect that these new features will eventually appear in free themes, but that takes time.

Premium themes are showcases of what a developer can do and reflect on their quality and functionality.


While many premium WordPress themes can be installed and ready to use with one click, most buyers want a little bit of customization.

Premium themes make this customization much easier than free themes.

Most premium themes  support page builders  , allowing anyone of any skill level to make their themes unique without having to touch a line of code.

Some free themes may work with page builders like Elementor or Brizy, but most will not. Most use the WordPress Customizer or leave it up to you to make your own changes.


With the rise and rise of mobile access to the Internet, supporting smaller screens is now a mandatory requirement for the web. Supporting this without having to re-code or use a plugin is essential and is something most premium themes provide.

All WordPress themes should be responsive, but we know from experience that not all of them are. Some free themes will need some work to make them truly responsive, most premium themes have it as a selling point.


In the context of WordPress themes, security means clean code with few exploitation opportunities. That theme itself with tools is clean and well coded, giving hackers very little room to recruit.

It also means not relying on the large number of third-party programs that provide functionality as they can also provide opportunities for hacking.

Premium themes will also be updated regularly to fill gaps in the code and fix any vulnerabilities we discovered after launch.

Regular Updates

These regular updates will also include code improvements, new functionality, better features and items, and anything else we’ve found to improve.

For example, the Avada update helps pages load faster, introduces a new Header Footer builder, and loads the backend customizer faster.

Free themes often do not receive support. The theme you download is the theme you get.


Free themes often come with little or no support. Any support you receive will be on a ‘best effort’ basis. Once the developer has finished supporting their premium themes, they will assist their free themes when they have time.

If you’re new to WordPress or run into an issue, that could mean waiting days to get an answer to a support question or having to find the answers yourself.

SEO Compliance

Most of the newer premium WordPress themes will include compatibility with top SEO plugins designed to give your website an edge when it comes to search engines.

These best practices change all the time. If a theme is over a year old and hasn’t been updated, it’s still unlikely to be a best practice.

Comprehensive Documentation

Documentation is the key to giving customers freedom and support. While we can provide industry-leading customer support, some users prefer to sort things out themselves.

That’s where the great documentation comes in. Free themes may be well-documented but will not be continually reviewed and developed or updated to reflect SEO best practices or behavior changes.

Inner peace

You buy your premium WordPress theme as well as peace of mind with the theme itself. Peace of mind comes from knowing that your theme is top-notch, secure, includes the latest code, the latest SEO best practices, the latest page builder and design schemes.

You also have full support, great documentation, and the knowledge that if something goes wrong, you won’t have to figure it out on your own. While there is a price attached to it, that kind of peace of mind is actually priceless!

Is It Worth Paying For WordPress Premium Themes?

If you value any of the above reasons, it’s worth paying for a WordPress premium theme.

If you’re creating a website for a business, charity, or organization of any kind, a premium theme is unwise. You need to represent this organization to your best, and unless you’re a skilled developer with plenty of time on your hands, you won’t be doing it with a free theme!

Best Paid (Premium) WordPress Themes

Here are what we consider the 25 best premium WordPress themes right now.

1. Avada

Avada is the best selling, most popular multipurpose and 100% SEO optimized WordPress theme ever.

Fusion Builder: You can create unique page designs quickly and easily with drag and drop interface thanks to Fusion Builder without any CSS and HTML code knowledge.

Avada is best for users who want to customize using one of the 65+ demo site packs that come with the theme.


  • SEO optimization
  • Header layouts
  • RTL language support
  • Batch edit
  • Premium extensions
  • Unique page elements
  • eCommerce  support
  • Custom design options
  • Modules and elements
  • Text style and fonts
  • And much more…

2. Publisher

Publisher theme is the best and most complete Magazine, News, Blog and Newspaper style site theme created for WordPress. It comes with multiple templates that provide ad space and is 100% AdSense optimized.

The Publisher theme is best for users who want to customize using one of the 58+ full site packs that come with the theme.

The Divi Builder plugin works with any theme and is best for those who want to use it with other themes.


  • 58+ page templates
  • SEO optimization
  • Speed ​​optimization
  • Google AMP
  • Fonts and text style
  • Image controls and effects
  • background images
  • Video embed
  • And more…

3. Divi

Divi is another WordPress premium theme worth exploring. It also has some great designs, powerful design tools, and documentation and support to put your mind at ease.

Divi is also compatible with page builders and uses a set of easy-to-use tools to help you design every element of your website.

Pros of Divi:

  • Compatibility with drag and drop page builders
  • Good theme collection
  • Lots of extra modules to add features
  • Lots of customization options within any theme
  • fully responsive

4. WoodMart WooCommerce Theme

WoodMart WooCommerce Theme is a fast and lightweight WordPress eCommerce theme. It was created specifically for WooCommerce websites to increase your sales. The theme is quite flexible and easy to customize without writing a single line of code.


  • Quick product view
  • Infinite scrolling
  • Gallery options
  • 60+ starter site templates
  • Payment options
  • Product Catalogue
  • Unlimited menu options
  • Grid settings
  • And much more…

5. Flatsome

Flatsome is a versatile theme that looks great on mobile and desktop. You get tons of layout options right in the Customizer, so it’s super easy to adapt to any type of online store. WooCommerce Booster gives you extra settings to control the look of your shop pages. Even better, Elementor loads quickly and works with most page builders.


  • Light and fast
  • Super customizable
  • AMP compatible
  • Elementor Page builder compatible
  • White label option
  • WooCommerce Booster
  • And much more…

6. Extra

Extra is a theme independent of the people behind Divi. It has a similar look and feel but also different. It is a set magazine theme but with a bit of work it has the opportunity to be any kind of website.

Extra uses Divi Builder to simplify page creation. It comes with a wide variety of page elements, WooCommerce compatibility, an accessible user control panel, and simply impressive ease of use.

Extra Pros:

  • Attractive multipurpose premium WordPress theme
  • Comes with Divi Builder
  • Lots of page items in the box
  • fully responsive
  • SEO friendly
  • and much more…

7. Binder Pro

Binder Pro is a real leap forward in terms of design quality. As soon as you open the demo, you will realize that it is a premium theme. With a number of demo websites to choose from, there is a style here to suit almost any use.

Each site comes well-designed with smart colors and layouts, ready for demo translation, and is compatible with most WordPress plugins. It also has lots of customization options that cover every part of the page. Definitely one of the better premium WordPress themes on our list!

Pros of Binder Pro:

  • Attractive professional demo themes
  • Works with most WordPress plugins
  • Compatible with WooCommerce
  • fully responsive
  • SEO friendly

8. Business Pro

Business Pro is also referred to as Mai Success for some reason. Despite that, it’s a great business or agency theme with great design and some really nice touches. This is a theme with a single demo but with customizable flexibility to suit almost any niche.

Business Pro / Mai Success uses the powerful Genesis Framework to provide fast-loading pages, lots of customization options, and ease of use. Pages also load quickly and offer the opportunity to use a number of optional features.

Pros of Business Pro:

  • Professional quality demo design
  • Clean, modern aesthetic
  • Uses the powerful Genesis Framework
  • Fully responsive and SEO friendly
  • great documentation

Cons of Business Pro:

  • Expensive
  • Only one demo website

9. GeneratePress

GeneratePress  is a multipurpose premium WordPress theme that can be literally anything for anyone. It is a flexible theme with a number of attractive demos, a wide variety of color and  typography options  , and compatibility with most WordPress plugins.

It uses the WordPress Customizer for page creation and is easy to use whether you know coding or not. Some of the demos will need some work to get them to the same quality as the others here, but otherwise well worth exploring.

Pros of GeneratePress:

  • Lots of demo websites to choose from
  • Extensive customization options
  • Compatible with WooCommerce and other plugins
  • Uses WordPress Customizer
  • fully responsive

10. Hestia Pro

Hestia Pro regularly features in our top WordPress theme lists, and for good reason. A well-coded theme that offers great performance, lots of customization options, compatibility with leading page builders, and a modern flat design that resonates with the audience.

This is a multipurpose theme that takes some work to create as a unique website but is worth the investment over time. It has great balance, beautiful aesthetic touches and the freedom to create your pages the way you want.

Pros of Hestia Pro:

  • Attractive demo template
  • Easy to use and customize
  • Compatible with drag and drop page builders
  • WooCommerce compatible
  • Pages load fast

Cons of Hestia Pro:

  • Demo designs are good but not surprising
  • Expensive for what you get

11. Ultra

Ultra is a very flexible multipurpose theme that offers everything you could possibly need. It uses the Themify Framework to provide drag and drop functionality and lots of design features and page elements. It is a well-designed template with a lot of flexibility.

Ultra supports most WordPress plugins including WooCommerce. The variety and quality of demo designs are quite high, and you can install them with one click. This is definitely one of the best premium WordPress themes out there!

Ultra Pros:

  • Wide variety of high quality demo websites
  • Themify Framework offers page builder functionality
  • Lots of page elements to choose from
  • Pages load fast and are fully responsive
  • Compatible with WooCommerce

What Should You Consider Before Buying a Premium WordPress Theme?

We previously covered what to look for when in the market for premium WordPress themes. But now that you have an idea of ​​what’s in there, let’s get into the details.

Check if it Fits Your Needs

All premium WordPress themes have a live demo that you can explore to get an idea. This demo is just a version of what most themes can be. However, make sure it can be what you want it to be.

Check compatibility with page builders, other WordPress plugins, and any existing page elements or customizations you are currently using.

Also, make sure the theme can do what you really want it to do!

Active Downloads / Sales

Premium WordPress themes are evaluated on many issues, but sales are an important metric. A poorly performing website won’t have many sales, and that should be a warning sign. This is especially true if the theme has been around for a while and has only sold a few dozen copies.

User Reviews and Ratings

Do not take the word of a critic for this. Check out a cross section of reviews, look at customer reviews and do your due diligence before purchasing your theme.

Be sure to recognize WordPress theme reviews written purely for commission or affiliate purposes. You’ll get to know them soon enough as they never say a bad word about anything they review!

Support after sale

You only know the value of customer support when you need it most. In addition to looking at reviews of the theme itself, also look at reviews from the developer. If they have a reputation for providing solid support, you’re all good.

If you don’t have it and you think you might need support, be very careful which theme you buy.

Compatibility with Other Add-ons

A key strength of WordPress is its ability to unleash its true power using plugins. All premium WordPress themes should be compatible with most, if not all, WordPress plugins.

If you use and love a particular plugin, make sure your new theme will work with it. If the marketing whitepaper doesn’t specifically state this, ask the developer a pre-sales question.

If they’re worth the deal, they’re quick to respond.

Multilingual Support

English is the dominant language online, but it is far from the only language. We live in a global economy and your website needs to meet that.

Many premium WordPress themes will be RTL ready or translation ready. This means it will be easy to use a translation plugin and integrate languages ​​into pages without breaking the layout.

Easy Demo Downloads

Do you like the look of a particular demo template? If the premium WordPress theme you choose supports one-click installation, you can use this template with dummy content and customize it according to your needs.

It’s the fastest way to build pages and something only the best premium WordPress themes support.


The average price of premium WordPress themes is around $59. Some of the themes on this list are more than that and some are less.

When you think of WordPress themes, it’s actually better to think of value than price. Does the theme offer good value? Will I get everything I need in the box? Will I need to make any other purchases to fully use the theme? And such that.

money back guarantee

The best premium WordPress themes will offer a money-back guarantee in case you don’t like what you get.

In an ideal world, you shouldn’t have to claim it, but it’s a comfort to know that you can recoup your investment when you need it.

Why Should You Avoid Pirated WordPress Themes?

When money is tight, it can be tempting to use a pirated copy of a WordPress theme instead of using a free version or waiting for you to afford it.

This could be a big mistake.

Often referred to as ‘void themes’, these free downloads can contain more than you bargained for.

We’ll give you three good reasons why piracy is a bad idea:

  1. Malware
  2. Lack of updates
  3. Negative trust and SEO impact


Many pirated WordPress themes contain some unexpected extras like malware. Infecting premium products with malware and offering them for free is a popular tactic for spreading viruses between computers.

WordPress themes are a prime target as they already contain code and most users won’t be able to tell the difference between malware code and theme code.

Lack of Updates

Frequent updates are a major advantage of premium themes over free themes and the same is true here. If you download a blank theme, the developer’s links will be broken and you will not have the opportunity to update the theme.

This is a significant drawback when these updates can significantly improve speed, user experience and add new features.

Negative Trust and SEO Impact

Many pirate WordPress themes contain hidden links to a website you don’t know or normally trust. If search engines identify links like this, they won’t trust your website as well, which will negatively affect your SEO.

Trust plays a huge role in SEO and anything you do to compromise that can have serious consequences!

Now you know why premium WordPress themes are worth the investment, what to look for and why you shouldn’t hack.

Whatever type of website you are building, whatever your niche, we are sure there is a suitable theme here!

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1 Comment
  1. Lina says

    Your list of WordPress themes is wonderful, but I suppose it is not full enough. It would be nice to hear from you something about such good marketplaces as TemplateMonster or ThemeForest.

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